Consumers are willing to pay more for fruit plants with labels that incorporate logos they recognize, a recent University of Florida study finds. As the first research of its kind, the findings may help growers increase the marketability of their ornamental horticulture products through labeling. Consumer preferences, visual attention and willingness-to-pay were measured and tested to determine how each label or text combination impacted a
GAINESVILLE, Fla. --- A 1987 handbook published by the U.S. Department of Agriculture’s division of Agricultural Marketing Service (USDA-AMS) received a 21st-century update thanks to a team led by University of Florida researchers. “Many people in the food transportation industry had been asking for a revised handbook for years, to include all of the developments in technology, best practices and food safety that have occurred since
By Rhett Register GAINESVILLE, Fla. --- This weekend is the 34th annual International Coastal Cleanup, an effort by coastal communities to remove trash from their beaches and coastal areas. Created and run by The Ocean Conservancy, a national nonprofit, the program relies on local partners to orchestrate and run the cleanups. To date, more than 1 million volunteers have removed over 23 million pounds of trash in cleanups around the
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